The Marketing Funnel – How to Visualize the Journey of Your Customers

Marketing funnels can be an illustration of the customer traveling from learning about the product and then purchasing it. It’s one of the most effective tools that can aid in collecting insights, identify bottlenecks, and then eliminate those.

The funnel of marketing is typically divided into four phases — awareness, attention as well as consideration and then action. These stages were modeled following the widely-used AIDA framework, but have changed to reflect modern patterns of behavior among consumers and the rise of digital.


Marketing funnels are incomplete when there is no recognition. It is the first stage towards becoming a client or customer. This is your chance to tell them about what it is that you are and who are.

marketing funnel This stage could be approached in different methods. The best strategy to use for this stage is to present the information regarding your company that is useful and pertinent but also entertaining and engaging. This is possible through social media and blog content, or even webinars.

Another method of getting information about your brand is through direct mail. Postcards can be sent with fun stickers branded with your brand, or handwritten notecards with your brand’s logo on it in order to boost awareness for your brand and products.

The use of social media allows you to reach out to potential customers or clients, and encourage them to share your brand and services with family and friends. You can build an engaged community of fans of your business and, eventually, they will become customers who are advocates.

Marketing funnels change constantly. It’s essential that you continuously monitor it and analyse it to find out if there have been any improvements for customers. This is a process that requires both quantitative and qualitative data. So, start looking at these numbers to determine how you can increase leads or converting them in the proper methods.

This is why keeping your customers satisfied as well as providing them with products or services they require is vital to the overall success of your business. The way to gauge this is through score of satisfaction with your customers, rate of churn, recurring revenue and active clients.

They aren’t quantitative, but it is important to know the extent of the user’s interaction with each piece material. In this case, you could observe your CTAs in blog articles and determine which ones generate the highest number of conversions. You will be able to discern which articles perform the best in getting potential buyers through the sales funnel.


This is an excellent time to showcase your product’s potential. The audience will look over your product and determine if they are interested in buying. Your product could provide the best fitting.

This phase requires creativity and imagination in the content you create and also a proof that you are a serious buyer. A well-designed landing page can show off your top features. Additionally, it could be beneficial to set up an online chat feature or FAQ section which answers the final concerns before they decide to purchase the product.

If you’re able to pay for it, multi-channel advertising is a good choice. The phase of interest is your chance to stand out. Social media and newsletters are great ways to involve people who have visited before. It will also encourage them to convert into a customer. What’s more, it is possible to monitor your client’s performance and ensure you provide them with a great experience each step of the process. Using a CRM and analytics platform such as Ortto allows you to gain a greater understanding of your clients and their habits, which will help you develop the most relevant promotional materials.

Then there is the consideration

Consideration is the stage where buyers evaluate your product or service, to determine whether or not it’s a good for them. The customer may wait for weeks or even months , to determine whether or not they’d like to purchase your product. It’s crucial to provide valuable information and material to aid them through the process.

These are also a good way for companies to create branding awareness. They can do this by providing content relevant to their target audience, for instance comparing products and offering samples or free trials.

Brands can help nurture their prospects by sending emails, specific content as well as case studies at this stage. These efforts can be used to inform potential customers about the brand and show them what the brand can do to solve their issues.

You can also increase sales conversion by asking customers to inform their acquaintances about their experience. It’s the ideal option to improve repeat sales which can result in an increase in average order value (AOV).

A properly-designed marketing channel is vital to your business’s achievement. But, it is important to adapt your strategy. As the digital world changes and customers become increasingly sophisticated, you may be able to see that your marketing plan will require a shift as well.

Create more effective campaigns that guide potential buyers through the buying process, from awareness to advocacy. Targeting users can be based on previous actions.

In the case of a person who already knows about your business, they can be following you on social media or sign up to an email list, or listen to a podcast. It is possible to map these connections to pinpoint the point at their journey and target them with messages which match.

For more tips on developing your funnel, take a look at our blog post, How to Determine Your Marketing Funnel. We will go over different models of the marketing funnel , and how to implement them successfully. We will also give you tips for creating an effective method to increase your conversion rate and revenue.


Conversion funnels assist you in visualizing the whole journey of potential clients. Conversion funnels are a great way to understand why certain visitors convert more than others.

A conversion funnel can also be an effective tool for measuring and optimizing your online marketing campaigns. Monitoring the effectiveness of your funnel can assist you in improving your user experience, and increase sales.

Marketing funnels are a continuous project. It is essential to continuously develop your strategies to remain ahead of ever-changing needs and preferences of the people you want to reach. Engage your potential customers in a way that encourages them to purchase with this approach.

It is an essential step in the customer journey because it allows you to build trust and connection with your customer base. It allows you to establish relationships with prospective customers which will make them more inclined to purchase with you in the future.

The next stage is when it is possible to attract potential customers to your business or product via advertising and marketing. Examples include blog articles and social media updates.

Sometimes, you may even use techniques for marketing that are offline to contact potential customers. This can be a great option when your audience is located in a particular area or has a distinct segment of the population.

For example, if you’re a food blogger selling cookbooks, you may use your blog to attract buyers who are looking for recipes. Your blog can be used in conjunction with your email newsletter or other methods to draw potential buyers and make them buy.

Each conversion offers a chance to earn. High conversion rates mean that you’re getting more traffic to your website than expenses. It means that visitors spend more time browsing your site and spend longer on your site.

You can observe the conversion rates of each one of the stages of your marketing funnel by looking at the Google Analytics report. These reports can be utilized to determine if your funnel is successful.

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